BOD Impact | Restructuring and developing a regional dairy brand
Strategic transformation and capability development helped a regional dairy company grow annual revenue by 130% in 4 years

The output of BOD’s 4 year internal capability development & restructuring programme for a dairy company operating in a major tier-2 city in India, was an increase in market share, increase in brand value and a 25% CAGR growth in gross profit.

The Challenge

The dairy company was a relatively new player in a market dominated by legacy corporations. However, due to its strong focus on quality, it grew at a rapid pace in the region. The engagement with BOD started as an assignment to identify and correct the pitfalls deterring the company’s large scale growth.

The Approach

We collaborated with the organization’s leadership to systematically build data-informed solutions addressing multiple capabilities – sales, marketing, procurement, supply chain, manufacturing process, brand building, data sourcing, HR – among others, in order to ensure streamlining of all operations.

Identifying and fortifying internal capabilities helped set the company on a path of sustainable long-term growth. This additionally equipped it with the ability to diversify its portfolio of dairy products and add more revenue streams.

The Outcome

The firm has shown a steady growth since the implementation of the strategic recommendations

A roadmap was created to gradually re-align and build capabilities across the aforementioned divisions; the proposed recommendations were successively implemented over a period of 4 years. The first year itself bore positive growth for the company. In 4 years, beyond expanding its market share, BOD helped the company achieve a much higher gross profit margin than some of its large-sized competitors in the same region by streamlining its operations.

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