BOD works under the premise that the stock price is directly proportional to the value a company builds. The challenge is allocating the financial and human capital to its best and most effective use, keeping the long term in mind. Maximizing long-term cash flow to optimize value creation is the key to success.

Acknowledge the tough choices your organization will have to face and find the means to decide between them. Identifying assets that maximize value, evolving strategies for delivering greater long-term returns, and stepping up to seize the moment are ways of paving a smoother way forward.