The process of change can be overwhelming and challenging for everyone in the organization, be it employees, management, investors, or leaders. However, every organization needs to change to survive in the competitive business landscape. The famous American inventor, Charles F. Kettering, rightly stated, “The world hates change, yet it is the only thing that has […]

With the ever-changing and evolving market landscape, organisations often feel the need to drive their business towards transformation. An organisation is bound to become stagnant and obsolete if it continues to work in the same way for a long time. Innovation is key to economic growth and prosperity, and your business must keep itself updated […]

New technological advances in Artificial Intelligence and Natural Language Processing could transform the agricultural, media, transport and healthcare industries in South Asia over the coming decades. Sidharth Balakrishna looks at how that transformation can begin in India. Perhaps the most important technology that is shaping our present and our future is Artificial Intelligence (AI) and […]

Brand purpose, in popular marketing literature, is defined as ‘a higher order reason for a brand to exist than just making a profit.’ It signifies the reason for the existence of a brand beyond the purpose of making money. Simply put, a company’s brand purpose helps the company to build a deeper, emotional connection with […]