BOD Consulting excels at CII Design Excellence Awards 2023
BOD Consulting has been selected as the overall winner in the Communication Design Category at the CII Design Excellence Awards
Gurugram, December 2023 — BOD Consulting, an Indian strategy and design consulting firm, has proudly secured the winning entry in the Communication Design category at the 13th CII Design Excellence Award 2023.
The CII Design Excellence Awards, launched in 2011, is endorsed by the India Design Council. It provides an ideal platform for Indian design professionals to exhibit their skills. It also allows users championing good design to present themselves as design-led organisations.
This year, the ceremony was held in New Delhi on 14th December 2023 and the firm emerged victorious in the Communication Design category for their work for Zigly, an omnichannel pet care platform centred around conscious pet parenting. BOD Consulting’s work involved the creation of a brand identity and the design of an omnichannel experience, encompassing UI/UX, space branding, and marketing strategy.
“We collaborated with BOD Consulting to develop a digital-first omni-channel business model in the pet care space. It was an extremely pleasing experience to partner with the team at BOD to turn our concepts into a remarkable reality by building an ecosystem for a highly complex business model right from the ground up. The well-deserved CII Design Excellence award attests to BOD’s brilliant strategic thinking and robust design acumen, affirming their outstanding contributions to our venture.”- Pankaj Poddar – Group CEO, Cosmo First Limited
“The success of Zigly’s brand identity lies in its richness. Instead of adhering to tried-and-tested designs, we brought the brand to life through a family of unique illustrated characters and developing a comprehensive system to make the identity distinctive yet easy to adapt across a diversity of touchpoints.”- Shreya Patil, Senior Design Consultant, BOD Consulting
“Zigly was an exciting project. It was a chance to create a delightful omnichannel experience for pet parents, addressing all their needs. Every touch point designed was derivative of the brand mission – Happy and Healthy Pets. The design team, a mix of experienced professionals and young blood nailed the brief. The dynamic identity, lively illustrations, and strong use of colours truly brought the brand alive.” -Nikita Madan, Associate Principal, BOD Consulting
“Wrapping up this year with this huge recognition of the extraordinary creative talent at BOD Consulting is truly exciting. We owe this proud moment to the leaders at Zigly (Cosmo First Limited) who entrusted us with understanding their needs and crafting a one-of-a-kind omnichannel experience design for their conscious pet parenting platform.”-Saurabh Uboweja, Founder & Managing Partner, BOD Consulting