Bodhi Interactive Knowledge Series held an insightful session on ‘Customer Centricity’
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BOD Consulting’s Bodhi Interactive Knowledge Series concluded its second session on the 2nd of September, 2022, addressing the topic of “Cracking the Code: What it takes to Build Customer-Centric B2B and B2C Companies”.
Prof Ajay Kohli (Professor and Chair at Georgia Tech, USA), delivered some valuable insights into how customer-centric companies find their footing through different paths – generating and sharing market intelligence and acting upon it or the firm’s forward path of creating new ideas and testing them.
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