RETAIL
We led the incubation of a new digital business in the Indian pet care industry, carved out from a public-listed B2B giant in lamination films looking to pivot and develop B2C businesses in high growth industries.
RETAIL
2020-2022
We led the incubation of a new digital business in the Indian pet care industry, carved out from a public-listed B2B giant in lamination films looking to pivot and develop B2C businesses in high growth industries.
High Impact Goal
Incubate a digital first, D2C Omnichannel Platform for Delivering Personalized Pet Care (Zigly)
Functional Practice Areas
Digital Business, Business & Brand, Finance & Operations, Organisation & Talent, Marketing & Sales
Broad Scope of Work
Digital Business Model Design
Business Plan
Organisation Design
Brand Development
Digital Product Design
Omnichannel Experience
Go-To-Market Strategy
Brand Implementation & Rollout
Business Plan
Organisation Design
Brand Development
Digital Product Design
Omnichannel Experience
Go-To-Market Strategy
Brand Implementation & Rollout
2020-2022
Business Impact
Business diversification into their first consumer centric venture, launched 5 stores within the first year along with mobile app, web store and an at-home service creating a truly omnichannel digital first experience, a first of its kind in India.
Have had pleasure of working with Saurabh and his team at BOD in co creating digital first Omni channel business model in pet care space.This happened to be highly complex business model as it’s complete ecosystem that we intended to build from scratch thats now Zigly ! He and his team comes with lot of passion and intellectual at the same time and we were able to not only define the right business model but also how to brand it for future and have a futuristic road map.
Ambarish Sikarwar
Business Head, Zigly
Business Head, Zigly
Explore more high impact goals realised for Cosmo Films
PACKAGING
Business & Brand, Marketing & Sales
Improve preference and premium for our products in Indian and international markets at par with global competitors
2016-2018
DIVERSIFIED
Business & Brand
Consolidate all group businesses under a single umbrella brand (Cosmo First) with a clear group vision for the future
2021-2022
PACKAGING
Business & Brand, Marketing & Sales
Improve preference and premium for our products in Indian and international markets at par with global competitors
2016-2018
DIVERSIFIED
Business & Brand
Consolidate all group businesses under a single umbrella brand (Cosmo First) with a clear group vision for the future
2021-2022
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