Job Category: Content
Job Type: Full Time
Job Location: Mumbai New Delhi


Role in a snapshot
As a writer at BOD, you will get an opportunity to work on exciting branding and marketing
projects for companies across multiple industries, including FMCG, Energy, Enterprise
SaaS, Education, Arts & Entertainment, Nonprofits, and Technology. These projects may
involve strategic brand creation, rebranding, brand enrollment, and more.

You will collaborate with an interdisciplinary team of writers, management consultants,
designers, marketing professionals, and digital strategists that values transparency,
discipline, accountability, and a passion for learning and growth. You will deliver impactful
pieces that meet the client’s business needs and catapult their brands and businesses to
greater success.

You will be trained to solve business problems with the help of effective writing. Your
content/ideas will capture the attention of the target audience and communicate the
right message with impact. With experience, you will learn to independently lead writing
assignments covering verbal identities, internal and external communications, website
and app content, product packaging copy, social media content, print media content and
other marketing collateral, and more.

Not only will you hone your writing skills with each project experience but will also learn
how to present your work to both internal and external stakeholders, growing your
influence-building skills. You will face the challenge and satisfaction of having your work
with clients published and experienced firsthand, which will give you a sense of pride in
contributing to their success.

As a BODian, you will experience a work culture that is agile to accommodate your needs
at different stages of your life and career. We consciously ensure that you have sufficient
time for yourself, your friends and your family to have a life beyond work.

Assess if we are the right fit for you
You are a self-starter with the ability to empathise with client requirements and business
contexts, while also being open to guidance and direction. You have the desire to explore
and understand the content requirements of an increasingly phygital business landscape
and the fascinating world of brands, to create solutions that not only excel in creative
thinking but also tie together business needs and client requirements.

You are quality-conscious and pay attention to the small details that make the difference
between above-average and extraordinary outputs. You are process-conscious in how
you approach your work and can create versatile and unique content for different
business contexts while collaborating effectively with your team. This is why our clients
trust us to work on their most exciting challenges and opportunities.

Most of the projects you will work on will require a meaningful understanding of the
client’s context. You are open to working in a hybrid environment, including virtual, office,
as necessary to meet project goals. You should leverage your emotional intelligence to
navigate ambiguous client and project situations and be able to manage 2-3 assignments
at a time effectively.

Why should you consider us?
BOD could be the big chance that you are looking for. We believe in giving the right talent
a chance to deliver and realise their full potential.

  1. Do you believe that to do high-quality work and make a meaningful contribution
    while navigating your growth, you don’t need to constantly hustle, work long
    hours, and deal with organisational politics? We are just like you. At BOD, we firmly
    believe that you don’t have to sacrifice your health for work, compromise your
    integrity to grow or constantly act like a hustler to prove your worth. We enjoy our
    work. We like to work calmly. We select clients and projects that allow us to thrive
    and contribute without creating high-pressure situations, now and then.
  2. Do you want to continuously grow as an individual and as a professional? We
    nurture masters who realise their full potential and can change the world around
    them with the help of their unique superpowers. At BOD, we appreciate and
    acknowledge individual growth goals, and do our best to help you become your
    best self at work. Together, we can capitalise on your strengths and work on your
    weaknesses without judgement.
  3. Do you think regular exposure to multiple industries to create a diversity of writing
    pieces enhances your creative output and helps you grow in your field? Our writers
    are just like you. We support each other to grow professionally. We brainstorm with
    each other and help you improve your work with every new project.
  4. Do you want to experience how great organisations are built to last? Do you want
    to play an integral role in doing that, creating your legacy in the process? BOD
    creates opportunities for you to work with some of India’s finest leaders and
    founders, who are looking to digitise, scale or build their organisations. You can do
    that here without limiting yourself to working for any one company, leader or
    particular industry.
  5. Do you believe in the virtue of giving back by helping build BOD as an organisation
    you are constantly proud of? If you like what we have created, and how we have
    grown, it is only because of BODians like you who have voluntarily contributed to
    building and nurturing the organisation. While it’s not an obligation, most BODians
    feel excited and empowered to build BOD brick-by-brick bringing their own
    uniqueness to it.
  6. Do you think work is a part of life and not the other way around? We think so too. At
    BOD, we believe great work can happen in tandem with a healthy & happy personal
    life. With our culture centred on the lives of our people, their friends and families,
    we give you a supportive environment and a chance to live a holistic life along with
    a career you can be proud of.

Assess your readiness for this role
These are some areas that we would like you to assess yourself before applying for this
role. Our expert interview panel will also spend time with you to jointly assess how ready
you are to take up this opportunity.

  1. Bachelors in a relevant field (i.e. Communications, Marketing, Journalism, etc.) or
    equivalent work experience.
  2. 1-4 years of experience as a Content Writer/Copywriter on small to midsize
  3. Capability to deep dive into problem-solving.
  4. Commitment to excellence, personal and professional growth and an eagerness to
  5. Ability to work independently, in a non-hierarchical setup, with a high tolerance for
  6. Strong analytical skills, structured thinking and incisive planning with a focus on
  7. Communication skills in a clear, persuasive way with an effective client presence.
  8. Ability to build strong and trustworthy relationships with internal and external
    stakeholders and to effectively contribute to a highly collaborative environment.
  9. Good judgement, strong integrity, maturity and fairness in dealing with people and
    confidential information.

Job Responsibilities
The writer will be responsible for creating high-quality, on-point content for a variety of
touchpoints including, but not limited to, brand identity, communication and experience
design. They must ensure that the content is aligned with the overall brand strategy and
resonates with the target audience. Here are some responsibilities that would fall on you
if you were to join us:

  1. Create quality content that aligns with the brand and business objectives of
    clients, as well as the brand voice and tone, for a variety of industries/audiences.
  2. Participate in the creation of brand nomenclature, tagline, TOV (tone of voice), and
    strategic write-ups for the brand, potentially assisting with research, writing,
    editing, or all of the above.
  3. Other kinds of content pieces you will get to work on include brand stories, social,
    web and app content, brochures, flyers, newsletters, presentations, ads, etc.
  4. Collaborate with brand strategists, brand consultants, designers and fellow
    writers for the execution of short-term and long-term content output for clients.
  5. Manage multiple projects and competing priorities seamlessly, with the guidance of senior writers.
  6. Stay up-to-date on market trends and competitors, including tactics, field concepts, and practices.
  7. Ensure brand consistency in all creative efforts.

Career growth path

Apply for this position

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What’s New

Dr Raman Kumar

Professor | Researches on Asset Pricing, Derivative Securities and Financial Markets | Served on over 50 dissertation committees | Ph.D.-University of Pittsburgh | PGDM-IIM Calcutta

Raman Kumar is the R.V. and A.F. Oliver Professor of Investment Management in the Department of Finance, Insurance and Business Law at the R.B. Pamplin College of Business at Virginia Tech. He received his PGDM (MBA) from the Indian Institute of Management, Calcutta and his PhD from the University of Pittsburgh. He teaches finance and economics courses in the undergraduate, MBA, Executive MBA, and PhD programs.
His research work largely centres around Asset Pricing, Derivative Securities, Financial Markets, Market Microstructure, and Empirical Research Methods in Finance, with some of his works published in prestigious publications such as the Journal of Finance, Journal of Finance and Economics, and Journal of Corporate Finance. 

He has served on over 50 dissertation committees as Chair, Co-chair or member for PhD students in the Departments of Finance, Accounting and Information Systems, Marketing, Management, Hospitality and Tourism Management, Economics, Building Construction, and Civil Engineering at Virginia Tech.

Thomas Varghese

Expert Advisor at BOD Consulting | Business Head-Aditya Birla Group’s Textile Businesses | Ex-Chairman, CII – National Committee on Retail (2009-11) | Harvard Business School | IIT Delhi

Thomas Varghese is the Business Head of Domestic Textiles, Overseas Spinning and Acrylic Fiber Businesses of The Aditya Birla Group’s Textile Businesses. In the last 21 years, he has held multiple positions in the group and helped Aditya Birla Retail emerge as one of India’s foremost Supermarket & Hypermarket Retailers as its MD & CEO.

He holds an Advanced Management Program degree from Harvard Business School and Bachelor’s degree in Textile Sciences and Engineering from IIT Delhi.

Apart from being the Chairman of the CII – National Committee on Retail for 3 years (2009-11) and a member of the Coca-Cola Retail Research Council for Eurasia & Africa, he has received many accolades including CEO of the Year by the Asian Retail Congress in Mumbai (2012), Most Admired Retail Professional of the Year at IRF (2010), Outstanding Business Leader by Aditya Birla Group (2004) and Distinguished Alumnus award of the Indian Institute of Technology, New Delhi (2002).

J Suresh

Expert Advisor at BOD Consulting | National Council Member of Retailers Association of India | Ex-HUL and Arvind Fashions Ltd. | IIM Bangalore

J Suresh is a highly respected leader and key spokesperson in the Consumer and Retail Industry who is currently working as an Independent Consultant. In a career spanning over 4 decades, he has largely worked for Hindustan Unilever Ltd. & Arvind Fashions Ltd. He retired as the MD & CEO of Arvind Fashions Ltd in 2021. He holds a post-graduate diploma from IIM Bangalore.

He serves as the National Council Member of the Retailers Association of India and in the past has been the Chairman of CII’s National Council on Retail & Chairman of India Fashion Forum.

He has played a key role in mentoring & leadership development of his subordinates. Many of them have grown to be successful CEOs of many companies.

Manoj Agarwal

Expert Advisor at BOD Consulting | COO-Algonomy | Ex-Future Group India and Procter & Gamble | Chartered Accountant | Mumbai University

Manoj Agarwal is the Chief Operating Officer of Algonomy, a Bengaluru-based digital retail solutions company. A certified Chartered Accountant, he has over 20+ years of experience in global organisations, playing diverse roles with increasing responsibilities, including leading and managing high-performance groups to deliver impactful business results.

His expertise lies in Information Architecture and Strategy, Organization Design for productivity, Organisation Change Management, Data-Driven decision-making, Customer service model, Business Intelligence, Enterprise Performance Management & Financial Reporting and Consolidation.

Bhaskar Pramanik

Expert Advisor at BOD Consulting | Ex-Microsoft, Oracle and Sun Microsystems | Advisory Member of Board of Schulich University, Canada and Bennett University, India | IIT Kanpur

Bhaskar Pramanik is an accomplished management leader and professional from the Technology Industry. He is currently appointed as a Senior Advisor at Rothschild & Co. and Board Member and Independent Director of TCNS Clothing Company Ltd. He is also on the Advisory Board of Schulich University, Canada, and Bennett University, India.

He has previously held National and Global Leadership positions in leading Multinational Technology Companies like Microsoft, Oracle & Sun Microsystems. He has worked in India, Singapore, and the US.

He recently retired from the Board of SBI, India’s largest bank. He has also been on the Executive Committee of NASSCOM and the National Committee of CII and AMCHAM. He regularly speaks at Industry and Leadership forums.

Anil Kejriwal

Expert Advisor at BOD Consulting | Founder-I2Cure Pte. Ltd | Board Advisor of Felix Realty | Chairman of the Board of Uttar Industrial Estate- Uttar Development Pvt. Ltd. | IIT Kanpur

Besides investing in several IT start-up companies globally, Anil Kejriwal is the founder of I2Cure Pte. Ltd a global Biotech Company that manufactures patented Molecular Iodine (I₂) products for the global market. The company aims to bring the first-ever range of Cosmeceutical, Pharmaceutical, and Veterinary products based on a breakthrough in Advanced Molecular Iodine (I₂) Science; to provide the world with a solution to deliver more than just short-term, superficial protection against germs and bacteria, viruses, and fungi.

Anil is a B.Tech from IIT Kanpur with over three decades of experience and serves as a Board Advisor of Felix Realty and Chairman of the Board of Uttar Industrial Estate- Uttar Development Pvt. Ltd.

Ajay Kohli

Expert Advisor at BOD Consulting | Chair and Regents Professor at Georgia Tech’s Scheller College of Business | Among 100 most cited authors in the fields of Business and Economics combined in a decade | University of Pittsburgh | IIM Calcutta | IIT Kharagpur

Dr Ajay K. Kohli is Gary T. and Elizabeth R. Jones Chair and Regents Professor at Georgia Tech’s Scheller College of Business. He previously taught at eminent institutions like Emory University, Harvard Business School & The University of Texas at Austin.

He holds a doctorate degree from the University of Pittsburgh, a post-graduate diploma from IIM Calcutta and a B-Tech degree from IIT Kharagpur.

He is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in the past 25 years. In 2017, he received the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award and in 2016, he received the Paul D. Converse Award, termed “Marketing Hall of Fame” by Fortune.

Saurabh Uboweja

Founder & Managing Partner at BOD Consulting | Board member-World Communication Forum Association | Adjunct faculty-EU Business School | Ex-Citibank | IIM Calcutta | NIT Bhopal

Saurabh Uboweja has 16+ years of experience in consulting, branding, leadership development and digital transformation. He holds a post-graduate diploma from IIM Calcutta and a B-Tech degree from NIT Bhopal.

Recognised as one of the 50 Most Influential Strategy Leaders by the World Marketing Congress two times, he serves as an advisor on the boards of both listed and non-listed firms. He is an adjunct faculty at many leading business schools including the EU Business School.

Anjali Malhotra

Senior Partner at BOD Consulting | Founder, C-Xcel | Member of FICCI Wise Council | Director, Founder Institute | UCLA Anderson School of Management

Anjali Malhotra has 30+ years of corporate experience across industries like Media, FMCG, Retail and BFSI sectors. She holds a postgraduate degree in Business administration and Management from UCLA Anderson School of Management.

She is the founder of C-Xcel, a boutique advisory practice that helps B2C businesses to achieve greater success through Customer Centricity. She has built brands in highly competitive markets including early-stage businesses like Revlon, Dishtv and Aviva. Over the years, the industry has recognised her as Cx100, Digi 100, Top 10 CDO, Digitalist Thought Leader, Marketer of the year- Media & Entertainment and Best use of Technology in Marketing.

Sandeep Das

Senior Partner at BOD Consulting | Ex-McKinsey & Co., Kantar Consulting and Interbrand | Delhi University

Sandeep Das has 20+ years of experience working with global brands across multiple geographies on brand, growth and corporate strategy. He holds a master’s degree in Business Economics and Marketing from Delhi University.

He has a successful track record of working in impactful, senior and high client-exposure roles in leading research organisations like McKinsey & Co., Kantar Consulting, Interbrand & Ipsos Strategy3.

Atul Takle

Senior Partner at BOD Consulting | Senior Advisor to PR24x7 and Bridgeweave Technologies | Ex-RPG group, Tata Consultancy Services and Accenture | JBIMS Mumbai | Sydenham

Atul Takle has 30+ years of experience in corporate communications and marketing. He holds a postgraduate degree from Jamnalal Bajaj Institute of Management Studies, Mumbai and a bachelor’s degree from Sydenham college in Mumbai.

He has worked with renowned organisations like RPG group, Tata Consultancy Services, Accenture in India, Pantaloon Retail (India) Limited and SKS Microfinance.
He is currently engaged as a Marketing Consultant to the Scindia School and NIIT University and is a Senior Advisor to PR24x7 & Bridgeweave Technologies.

Deepak Vats

Senior Partner at BOD Consulting | Managing Director, Corpspark Advisors | Ex-BCG and ITC | IIM Calcutta | IIT Kharagpur

Deepak Vats has 16+ years of experience in defining strategic direction for global corporate leaders and new-age start-ups. He holds a post-graduate diploma from IIM Calcutta and a B-Tech degree from IIT Kharagpur.

He is an expert in growth strategy, organisational transformation & new business build. He has previously worked with leading global & Indian corporates and is a Co-founder and incubator of multiple startups in the E-Commerce, SAAS and Technology domains.

Sidharth Balakrishna

Senior Partner at BOD Consulting | Mentor-MIT Boston, Faster Capital & Tiger Hall| Ex-Essel (Zee) Group and Cairn India| Authored 6 books | IIM Calcutta | SRCC

Sidharth Balakrishna has 18+ years of experience in senior management roles across many noteworthy organisations including the Essel (Zee) Group, Cairn India, KPMG, and Shell. He holds a post-graduate diploma from IIM Calcutta and an Economics (Hons) degree from SRCC, Delhi University.

He is a mentor with MIT Boston (USA), Faster Capital (Dubai), and TigerHall (Singapore) and mentors startups with MassChallenge (Boston and Tel Aviv). He has authored six books and is an adjunct faculty at many leading management institutes.

Mukesh Mathur

Senior Partner at BOD Consulting |Ex-Godrej & Boyce, Polaris Retail Infotech and Oracle India | IIM Calcutta | IIT Kanpur

Mukesh Mathur has 40+ years of experience in sales, marketing, and general management with leading Indian Companies and MNCs. He holds a post-graduate diploma from IIM Calcutta and a B-Tech degree from IIT Kanpur.

He is passionate about training managers in KAM, value selling, and negotiations. He has been in senior leadership positions in Godrej & Boyce, Polaris Retail Infotech, and Oracle India, successfully managing multiple product categories including consumer durables, office automation, banking equipment, industrial material handling, and service engineers.