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TVOY: The Green Tea Uprising
BOD Team
24/09/2024
24/09/2024
CASE STUDY TVOY The Green TeaUprising How TVOY is orchestrating the “breakup” of green tea drinkers with established brands and…
Re’equil Case Study
BOD Team
16/08/2024
16/08/2024
CASE STUDY Re’equil Cultivating Deep Consumer Connections: Re’equil’s Evolution as a Self-Care Advocate 2018 Re’equil In 2018, Re’equil was one…
Re’equil Case Study
HR
15/07/2024
15/07/2024
CASE STUDY Re’equil Cultivating Deep Consumer Connections: Re’equil’s Evolution as a Self-Care Advocate 2018 Re’equil In 2018, Re’equil was one…
TVOY: The Green Tea Uprising
HR
13/05/2024
13/05/2024
CASE STUDY TVOY The Green TeaUprising How TVOY is orchestrating the “breakup” of green tea drinkers with established brands and…
Launching the tiling solutions range for a $7.9 billion building materials powerhouse group
BOD Team
18/04/2024
18/04/2024
Building Materials We led the strategic design and brand transformation for UltraTech Cement, redefining its category extension from Tile Adhesives…
Create a global brand from India in the highly competitive and brand conscious scientific instruments industry
BOD Team
23/05/2023
23/05/2023
Scientific Instruments We led the brand & growth transformation of a 3-decade old Product IP Company looking to unlock the…
Build a museum brand that is a reflection of modern India’s rising global influence and celebrates the world’s largest democracy
BOD Team
11/04/2023
11/04/2023
ARTS We led the brand creation, digital experience design and marketing for an iconic national museum celebrating India’s journey after…
Build the best interdisciplinary design school in Asia
BOD Team
11/04/2023
11/04/2023
Education We led the positioning and strategic marketing initiatives for India’s first design university aspiring to be Asia’s best EDUCATION…
Enhance leadership bandwidth and managerial effectiveness of the top leadership as well as mid and senior level managers in the company
BOD Team
13/02/2023
13/02/2023
FMCG We led the senior manager training, leadership training and coaching for an emerging FMCG major from North India looking…
Build a strategic foundation for scaling up the broadband internet startup
BOD Team
08/02/2023
08/02/2023
INTERNET We led the transformation of a broadband internet startup to become a formidable challenger to the Goliaths of the…
Leverage structured brand building as a capability for unlocking value for future growth
BOD Team
08/02/2023
08/02/2023
LOGISTICS We led the repositioning and brand transformation of one of the largest logistics service provider in India, trusted for…
Develop a professional, meaningful and consistent brand for Pansari Group and all its category brands
BOD Team
08/02/2023
08/02/2023
FMCG We led the brand transformation of regional FMCG leader in daily staples along with brand creation and transformation of…
Consolidate all group businesses under a single umbrella brand (Cosmo First) with a clear group vision for the future
BOD Team
08/02/2023
08/02/2023
DIVERSIFIED We led the creation of a new corporate identity and brand architecture for a public-listed company looking to build…
Incubate a digital first, D2C Omnichannel Platform for Delivering Personalized Pet Care (Zigly)
BOD Team
08/02/2023
08/02/2023
RETAIL We led the incubation of a new digital business in the Indian pet care industry, carved out from a…
Improve preference and premium for our products in Indian and international markets at par with global competitors
BOD Team
08/02/2023
08/02/2023
PACKAGING We led the repositioning and brand transformation of the world’s largest lamination films manufacturer from commodity packaging films to…
Establish Harappa as a category leader in soft skills industry globally
BOD Team
08/02/2023
08/02/2023
Education We led the brand positioning and digital product design for an Ed-Tech Startup looking to pioneer a new skills…
Create New Sales Channel for Cattle Feed business unit (Gyandhara)
BOD Team
07/02/2023
07/02/2023
FMCG We led the creation of a high quality cattle feed brand for the captive farmer network of a large…
Incubate a digital first, D2C home delivery channel as a self sustaining business unit (Gyan Fresh)
BOD Team
07/02/2023
07/02/2023
FMCG We led the creation of a subscription-based digital business for a large traditional dairy company enabling them to serve…
Gain dominant market share in Lucknow, a market where sales had stagnated for 3 years
BOD Team
07/02/2023
07/02/2023
FMCG We led the sales transformation of a regional dairy giant in North India to drive breakthrough growth in market…
Emerge as a preferred brand of milk and milk products in Central and Eastern UP
BOD Team
30/12/2022
30/12/2022
FMCG We led the brand transformation of a $150m private dairy in Central & Eastern India looking to outcompete the…